About Us

Swoon is a convenient, secure, fun online store where you go when you need a fun pair of cat ears and also the place to visit for quality imported high end as well as budget friendly makeup brands.

Swoon was born from the pipe dreams of two semi-shopaholic sisters Abby & Meg and is based in Bloemfontein, South Africa.

We love sharing our hand-picked products with people all over.

Abby is a makeup artist and photographer by trade, with a retail background in cosmetics which is where she has developed an instinct for exactly what people love and need in makeup and beauty products.

Meg is the method behind the madness, with a background in hospitality she aims to hone her sister’s entrepreneurial spirit and keeps everything flowing naturally. Opposites working together to make something wonderful.

.Brands .Brands .Brands

Our idea started after discovering amazing indie, drugstore and high end makeup brands that were not available in South Africa, we have continued our search to find nifty tools and lifestyle hacks that we just need to share.

Ever exploring – ever expanding.

We get it to you!

We have set up 3 options to get your order to you as seamlessly and conveniently as possible.

  1. We offer Courier at R150 per package, with an average shipping time of 3-5 business days Countrywide. Door to Door with parcel insurance from our side at no extra cost to you, just to make sure you Swoon when you open your box!
  2. Delivery via PostNet counters is available as a convenient alternative.
  3. As we are situated centrally in Bloemfontein, we can arrange a free parcel pick-up once your order has been complete.

Read our Courier Disclaimer, Privacy Policy and T’s & C’s below…

like we said,
we love

And all other animals too. That’s why ALL of our products are cruelty free. We also stock completely vegan products and beauty tools, just because we are fanatical about the safety and protection of animals.

Cause TRUE beauty is cruelty free.

We Only Do Happy Customers!

In this ever-changing digital world, where one can so easily feel like a number in a queue, GREAT customer service and relations have never been such valuable commodities.
Thus, sparkling effortless customer service and a personal individual touch is at the center of the Swoon vision and the backbone of the store.
We hope to make you Swoon over all the beautiful things we find.

Please get in touch and let us know what you think!